Podcast: How We Are Driving Outbound Strategies Alongside Inbound Efforts

Recently our Chief Growth Officer, JT Tompkins, had the opportunity to sit down with Lukas Haensch from Pathmark, to discuss how well aligned Herrmann's team is to their core goals.

In this podcast, JT shares how Herrmann's proprietary Whole Brain® Thinking approach makes it easy to build alignment, engagement, and agility across teams and organizations.

Listen to the full podcast below to hear about Herrmann's success over the years and how they plan  to drive growth further. "The team is working on refining the target audience and optimizing messaging while successfully driving outbound strategies alongside their inbound efforts," said JT Tompkins. 

Listen to the full podcast below:

Q&A Highlights from the Podcast

So maybe give us a quick overview of Herrmann and what it is all about? In your own words?

Herrmann has been around for 40 years. This year is our 40th anniversary. We have worked with some of the best companies around the world, helping them bring their Whole Brain to work. The Whole Brain® Thinking model is science-based, and it's delivered through a suite of assessments, and applications, which is very important. We do that on our talent intelligence platform. So if you think about it, it's like creating an operating system for a firm that helps them build that team intelligence, and eliminates the blind spots. We also use cognitive diversity and insights in the flow of work

Could you tell us what would a typical, company look like that workers with Herrmann? Also, what problems could be tackled by bringing Herrmann into their organization?

Most of the Herrmann clients are enterprise companies, but we also do some small and midsize businesses as well. However, with enterprises, we see the largest opportunities within companies that want to take the journey. Whole Brain® Thinking should not be used as a quick fix, right? The issues in today's business are not very easily solved in one session, or workshop, etc. Ideally, we're looking for companies that are invested in their talent and going on a journey. We also spend a lot of time working with managers and teams.

When you think of a manager, he or she has to manage different types of people, as well as different types of thinking styles and preferences. Our work in the Whole Brain® Thinking model helps them get insights into the thinking preferences of their team members in order to manage each individual a little bit differently and this helps with communication, leading to less conflict.

Herrmann has obviously been around for a number of years. I am assuming that word of mouth is a big part of your marketing strategy. What other growth channels do you leverage so that customers can find out about your company?

A big part of our marketing is our website, which we are working on at the moment to get a more narrow focus on the use cases. We also use social media groups. Ann Herrmann-Nehdi, our Chief Thought Leader and Board Chair also does a number of speaking engagements, conferences as well as TEDx talks.

We also get a lot of leads and inquiries from past individuals that were working at some of our current clients that have moved over to new firms. The reason they recommend us to current clients is because we are solving problems.  Recently, we have been doing more work with operational leaders, that want collaboration and communication to be successful in their teams and use our Whole Brain® Thinking as an operating system in order to take their team and their department, to the next level.

I would love to switch gears and talk a little bit about your role as Chief Growth Officer. As mentioned, you engage in outbound as well as inbound channels, in your organization. What does a typical day look like? What types of projects that you are personally engaged in?

A topical day as Chief Growth Officer is really about looking at our processes that are going to help us scale as an organization. That includes everything from onboarding, to client journeys as well as sales process. I also spend quite a bit of time on is partnerships. I also look into whether or not our partner profile has changed.

What is the one single thing that your company is focused on the most at the moment?

We are working on integrations, such as Stop & Think, and how we can bring the Whole Brain® Thinking model and applications to where people are working.

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