40 yr anniversary web banner copy

A 40 Year Journey

For 40 years, Herrmann has been at the forefront of creating transformative thinking with the Whole Brain® Model and the HBDI® assessment. As our founder Ned Herrmann once said, “The ability to think is what makes us human.” This rings as true today as it ever has in a rapidly evolving world and workplace. More and more companies are exploring the human side of doing business and equipping their teams with tools to inspire better thinking for a better world.

Ned Herrmann quote

This year, we at Herrmann are celebrating our 40th anniversary of helping companies apply Whole Brain® Thinking to solve complex organizational challenges like team effectiveness, communication, collaboration, problem solving, and decision-making.

No matter when you joined us on your personal Whole Brain® Journey, you’re part of the Herrmann story. Some of you may recall taking the HBDI® by hand while others are now embracing the new enhanced digital Thinker journey or accessing Whole Brain® Thinking in your everyday workflow in Microsoft Teams. However you got started, we’re so happy that you're here and part of our global community of Whole Brain® Thinkers.

From Paper to Platform

As we cheers to 40 years of Whole Brain® Thinking, we wanted to take a look back on where we’ve been in our product roadmap, celebrate where we are today, and share a vision for where we’re headed next:

Starting Point

The Whole Brain® Model was developed back before the internet became popular, and now in 2022, we’re talking about it in the metaverse! Hop in Spatial and visit our virtual/augmented reality 40th anniversary gallery to learn more about our history from our Chief Thought Leader and Board Chair, Ann Herrmann-Nehdi:

HubSpot Video


Through the years, we’ve published many different pieces that helped to advance the concept of cognitive diversity, including:

the creative brainScreen Shot 2022-12-06 at 4.28.09 PM

We’ve also developed several hands-on Whole Brain® products that you may have in your toolkit and still be using today:

Brain mat

And of course, we’ve had several turning-point moments in our 40 year product roadmap as we’ve leaned into digital. 

download infographic


Looking Ahead

As we look out on the horizon, we’re incredibly energized by new possibilities for how Herrmann can better empower managers and learning leaders to build Whole Brain® Teams and equip them with powerful tools for optimizing their cognitive diversity. Stay tuned as we continue to develop new solutions to inspire better thinking for a better world. We hope you’ll join us in our quest to create more stop-and-think moments with built-in solutions to everyday challenges at our fingertips.

The four-color, four-quadrant graphic, HBDI® and Whole Brain® are trademarks of Herrmann Global, LLC.