Seventy days, 8,000-plus miles, 1,000 towns, and one momentous flame.
Preparing for what was dubbed the “logistical minefield” of the 2012 Olympic Torch Relay wasn’t so much a physical test as a mental one for the organizers and sponsors of the London Games.
As a Worldwide Partner, Coca-Cola knew it would need to unleash its full brainpower to execute with flawless communication, stay agile in the face of enormous complexity, and generate world-class teamwork from a diverse group of people who, for the most part, had never worked together before.
We recently spoke with David Barker, Strategic HR Business Partner for Coca-Cola’s London 2012 Olympic & Paralympic Games project teams, about the company’s decision to bring in the Whole Brain® methodology, training and tools to help prepare its Olympic teams for success.
As we discovered, while the Games would soon become a part of history, the framework and collaborative benefits of Whole Brain® Thinking were just getting started as a foundation for the culture going forward at Coca-Cola Great Britain.
Download the full story here for a glimpse behind the scenes of Coca-Cola’s innovative approach to preparing for the 2012 Summer Olympics.